Description
When it comes to swimming fatalities the statistics for Greece are harsh. The country ranks first in Europe in number of drownings and second in the world. This is mostly because of lack of lifeguards in beaches and swimming pools. This ad was created to help The Panhellenic Lifeguard School stress the fact and invite more people to apply for lifeguard training.
This professional campaign titled 'The Last Dive' was published in Greece in July, 2018. It was created for the brand: Panhellenic Lifeguard School, by ad agency: Ogilvy. This Print medium campaign is related to the Education industry and contains 1 media asset. It was submitted over 6 years ago.
Credits
Advertising Agency: Ogilvy, Athens, Greece
Creative Directors: Yiannis Sideris, Angeliki Kornelatoy
Art Director: Panos Pagonis
Copywriter: Yota Mazioti
Illustrator: Tereza Ferentinou
Business Unit Director: Despina Stathopoulou
Account Executive: Lydia Papantonopoulou
