The King of the After

To promote responsible driving and address a critical issue in Ecuador, Burger King Ecuador, in collaboration with the independent agency BBA, launched an innovative campaign. In a country where traffic accidents caused by alcohol consumption are alarmingly frequent, this initiative offered special discounts to those who visited AutoKing after a party, provided the driver was completely sober. Drivers had to pass a breathalyzer test, and if they tested negative, they could access the promotion. This campaign not only rewarded responsible driving but also aimed to reduce traffic accidents and promote a culture of road safety in Ecuador.

The campaign was launched alongside an impactful promotional video, meticulously crafted in every detail. The video particularly stood out for its cinematography, capturing the essence of the initiative with powerful and emotive imagery. Designed to deeply resonate with the audience, the video emphasized the importance of responsible driving and aimed to inspire viewers to make safe choices after a night out.