"Cat-alogue" and "Dog-alogue"
Description
As much as we love furniture, it’s family that makes a home and that includes our furry, four-legged friends.
At IKEA, we don’t just believe in creating a better everyday life for the many people, but for pets too. We’ve recently launched our first ever pets collection, UTSÅDD, priced between £1 and £80, featuring a range of products that are positively paw-some for eating, sleeping, playing, and hiding – the four things pets love most. Created by pet-loving designers, with support from pet product experts, vets, and a panel of dogs and cats, here in the UK we decided to take this one step further.
Pets hold such an important place in many homes, so we’ve teamed up with Woodgreen Pets Charity to showcase their su-paw-stars putting the UTSÅDD range to the test. In doing so, we hope to also help more pets find new homes and raise awareness of the charity’s work in helping pets and their people.
For more details on the pets at Woodgreen that are looking for new homes and to consider whether adoption is for you, as well as information on the UTSÅDD range, visit IKEA.co.uk/woodgreen.
This professional campaign titled '"Cat-alogue" and "Dog-alogue"' was published in United Kingdom in May, 2024. It was created for the brand: Ikea UK, . This Integrated medium campaign is related to the Household Products and Pets industries and contains 1 media asset. It was submitted 7 months ago.
