Description
Çizi Turns Phone Holders into Snack Holders in Cities Choking with Traffic
In a world where traffic congestion steals hours of our lives, Ülker has found a smart way to give something back — a snack.
According to the 2024 INRIX Global Traffic Scorecard, Istanbul drivers spend an average of 105 hours a year in traffic. In New York, it’s 101. In London, 99. Even Buenos Aires clocks in at 85 hours. That’s days of being stuck behind the wheel, where your phone holder becomes little more than a dashboard ornament.
So Ülker decided to put that idle space to good use — by turning every phone holder into a Çizi Holder.
The idea is simple. With a small metal slot added to the back of the Çizi pack, the snack now slides perfectly into any standard car phone holder. That means when traffic stops, your snack is right where you need it: front and center, at eye level, ready to fight off sudden hunger.
One of Turkey’s most loved savory snacks, Çizi once again proves it's got your back — this time, literally.
The Çizi Holder: because in standstill traffic, hunger shouldn’t win.
This professional campaign titled 'The Çizi Holder' was published in Turkey in July, 2025. It was created for the brand: Ülker, by ad agency: ROSWO. This Ambient, Experiential, and Static Images media campaign is related to the Confectionery, Snacks and Food industries and contains 1 media asset. It was submitted 5 months ago.
Credits
Client: ÜLKER
Client Team: Mustafa Kabakçı, Ahmet Necmi Dinç, Berat Çağlar Karagöz, Simge Özgülenç, Öykü Atmaca, İrem Dilek
Creative Agency: ROSWO
Production Company: Film&Go
Director: Ayşe Naz Baykal
Post Production: Imaj
