Description
Behind every clean street, there’s a story of silent effort. Urvaseo celebrates the everyday heroes who walk dozens of kilometers each month to keep Guayaquil clean. “The Invisible Is Heroic” highlights the physical and emotional endurance of the city’s cleaning workers — people who, without seeking recognition, move entire communities forward. The campaign uses the visual language of sports to reveal their unseen marathon: the constant journey of those who make the city shine every day.
This professional campaign titled 'The Invisible Is Heroic' was published in Ecuador in October, 2025. It was created for the brand: Urvaseo, by ad agency: Norlop VML Ecuador. This Print medium campaign is related to the Health, Industrial, and Other industries and contains 1 media asset. It was submitted 7 days ago by Eric of VML.
Credits
Advertising Agency: Norlop VML Ecuador
CEO: Ceci Solá
Executive Creative Director: Iván Coello
Creative Director: Eric Soriano
Copywriter: Nathalia Arteaga
Art director: Isabel Solá
Designer: Jorge Rivera - Leslie Falcones
Account Director: Catalina Lara
Account Executive: Mariuxi Andrade
Photographer: Daniel Lopez Villegas
Chief of Production: Pablo "Joe" González
Client: Urvaseo
Associate Communications Manager: Stefany Camacho Garcia
Year: 2025
