Description
A Real-Life Meteor Is Threatening Clash of Clans. DAVID New York’s new campaign for Clash of Clans reveals that 2007 FT3, a real asteroid that once threatened Earth but inexplicably disappeared back in 2007, has reappeared and is headed straight towards players’ villages.
Hank Green is Behind it All. The campaign reveals the true reason why asteroid 2007 FT3 went missing: back in 2007, Hank Green and a fellow scientist saved our world by sending it to the world of Clash of Clans instead — with dire consequences. Though Hank now lives as a popular science communicator on YouTube and TikTok, it now falls to him to make up for his decision by sending the new Meteorite Hammer into the game, kicking off Hammer Jam.
Every year Clash of Clans players look forward to Hammer Jam. During this long awaited, annual event, players can build up their villages quicker than ever before. But this year, players will have to use those boosts to upgrade like their (Villagers’) lives depend on it as a meteor threatens to destroy everything, they’ve worked so hard on for years.
The Story Isn’t Over. The campaign began with “leaked documents” alluding to Hank’s involvement and the truth about 2007 FT3 spreading on Reddit and other social channels and were picked up by theorizing influencers. But even with the truth now revealed, the threat of the meteor still looms.
This professional campaign titled 'The Clashteroid' was published in United States in November, 2025. It was created for the brands: Clash of Clans and Supercell, by ad agency: DAVID New York. This Film and Integrated media campaign is related to the Gaming industry and contains 1 media asset. It was submitted 4 days ago.
Credits
Supercell
Iwo Zakowski: Head of Live Games Marketing
David Edwards: Product Marketing Manager
Yiannis Alexopoulos: Product Marketing Manager
Jannica Routamo: Marketing Producer
Yuri Yoshimura: Marketing Producer
Vladislav Perge: Community Manager
Enni Linus: Creative Producer
Ana Martins: Creative Producer
DAVID New York
Pancho Cassis: Global CCO & Partner
Sylvia Panico: Global COO
Daniel Lobatón: North America CCO
André Toledo: Chief Creative Officer
Lauren Varvara: Executive Creative Director
Pedro Sattin: Creative Director
Seiji Wakabayashi: Associate Creative Director
Thomas Nitti: Associate Creative Director
Brenda Morrison Fell: North America Head of Production
Tomas Diego: Senior Producer
Katie Lemke: Senior Producer
Sophie Freid: Junior Producer
Barbara Karalis: Business Affairs Director
Catalina Peña: Senior Business Affairs Manager
Carol Vieira: North America MD
Brett Niebling: Group Account Director
Enrique Espinetti: Account Director
Laura Saliba: Account Executive
Paula Vampre: Global Chief Strategy Officer
Victoria Aldecocea: Strategist
Sandra Azedo: Global PR & Communications Director
PRODUCTION: Gifted Youth
Dave Green: Director
Josh Morse: Executive Producer
Stephan Mohammed: Line Producer
Christen Sprenger: Director of Photography
Kasra Farahani: Production Designer
OFFLINE: Arcade Edit
Sila Soyer: Managing Partner
Fanny Cruz: Executive Producer
Anna Butler: Senior Post Producer
Chris Angel: Assistant Editor
Jeff Ferruzzo: Editor (Long Form)
Alex Pirrone: Editor & Sound Designer (Teaser)
