When we take care of Guayaquil, we all win.

During the World Cup, any corner, any wall, any stretch of street becomes a football pitch for the children of Guayaquil. But that improvised pitch only exists if the street is clean: a bottle left on the sidewalk isn't just trash, it's an obstacle between a child and their next goal. That's why we aim to raise public awareness about the proper disposal of waste in public spaces, harnessing the collective excitement of the World Cup to connect the care of the city with something as emotional and shared as football: when we take care of our streets, everyone children, families, and the city as a whole comes out winning.