Imagine if you could see inside our meals.If you could envision a journey to our selected farms, where we source both our beef and our chicken! And to visit the fields where we grow the potatoes of our World Famous Fries. Our buns are made and baked here, in Cyprus… And our vegetables, both local and imported, are always fresh. And our eggs? They’re from free-range Cypriot hens. Our coffee is from 100% Arabica beans, and our ice cream, made locally from fresh milk. It’s all these things that matter to us, when we prepare your food, in every sip and every bite, over and over again… Because The Inside Matters, at McDonald’s.
Description
What goes on when we look inside our food? What's the story behind every ingredient? 'The Inside Matters' is the new Quality Campaign from McDonald's Cyprus that looks 'Inside' the key ingredients of everyone's favourite McDonald's meals. Where the beef and chicken comes from, where the potatoes and other vegetables are sourced from, and how there are Cypriot suppliers who also play a vital role. And what really 'Matters' also is the care and caution that exists in the preparation and serving of every meal at every McDonald's, so that every customer can see that 'The Inside Matters' in every bite and every sip, over and over again.
The inside Matters is a 360 campaign that was launched with a Suppliers Press Event; further media includes various product edits for TV and digital media, OOH billboards, Radio and Creative Digital Media.
This professional campaign titled 'The Inside Matters' was published in Cyprus in September, 2024. It was created for the brand: McDonald's, by ad agency: TBWA\Entelia. This 360° medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 1 year ago.
Credits
Advertising Agency: TBWA\ENTELIA
Concept/Creative Direction: Louis Katsantonis
Strategic Direction/Supervision: Nicoletta Vlasiou
Brand Leader: Sodoulla Georgiou
Art Direction: Louis Katsantonis & Georgia Evagorou
Production Company: SEMIO Productions
Executive Producers: Pavlos Neocleous & Alexia Makrides Neocleous
Director: Gregoris Rentis
Director of Photography: Evangelos Polychronopoulos
Producer: Christiana Kafaridou
Production Manager: Elena Asaelof & Maria Sokolova
Unit Production Manager: Alexia Alexandrou
Production Coordinator: Fotini Tsakiri
Art Director: Lisa Tsouloupas
Food Stylist: Grusa Zorn
Casting Director: Julia Constantinou (CAST Agency)
Styling: Notis Panayiotou
Post-Production Manager: Marilena Karkampoulia
Senior Editor: Giorgos Panteli
CGI: Connie Constantinou
Motion Graphics & Compositing: Myria Adamou & Annita Ellina
Colourist: Andrei Gordeev
