Description
The rising cost of food is hitting Canadians hard. With prices up 10.4% in the past year alone, many families are making do with less, turning to less healthy, lower-cost foods, or simply going without.
'The Inflation Cookbook' is a digital grocery shopping tool that tracks real-time food pricing data to help Canadians get inflation out of their cart. It addresses the complex challenge of price volatility in the industry by harnessing real-time data tracking weekly price fluctuations of 400+ key ingredients across major retailers and 80+ locations nationwide.
Food Banks of Canada and Skip Express Lane wanted to empower Canadians to make informed choices helping them adapt to real-time price fluctuations, save on groceries, and cultivate wholesome dietary habits.
Our initiative aimed to position SkipExpressLane as an innovative alternative to traditional grocery options, while providing a personalized, budget-conscious, and reliable tool for families.
This professional campaign titled 'The Inflation Cookbook (case study)' was published in Canada in May, 2024. It was created for the brands: Food Banks Canada and Skip, by ad agency: Dentsu Creative. This Integrated medium campaign is related to the Finance and Food industries and contains 1 media asset. It was submitted 25 days ago by LLLLITL.
Credits
Brands: Skip Express Lane (SkipTheDishes), and Food Banks Canada.
Agency: Dentsu Creative Canada, Toronto.
Digital Agency: DWS Brazil.
PR Agency: Egs Pomp & Circumstance.
Music and Sound Production Company: Grayson Music.
Art Directors: Burak Ozcan Jason Yurichuk Kaycee Diaz Logan Cipparone Louise Delfin Maxime Sauté Nathan Styles.
Associate Creative Directors: Megan Kras Nathan Styles Alisson Laschuk.
Chief Creative Officer: Jordan Doucette.
Chief Strategy Officer: Rafik Belmesk.
Copywriter: Megan Kras Ryan Paterson.
Editor: Nick Coleman.
Executive Creative Director: Maxime Sauté Ryan Paterson.
Executive Producer: Kelly McKluskey Mackenzie Goodwin.
Global Chief Creative Officer: Fred Levron.
Motion Designer: Mark Dury Matt Greenwood.
Producer: Jordan Kentris Josh Malone Kateryna Hrycak.
Product Manager: Ketlin Marques.
Global Executive Creative Producer: John Bleeden.
UX Designer: Susan Luc.
Chief Executive Officer: Stephen Kiely.
Project Manager: Sarah Ng Stephanie Chu Andreia Mello.
Editorial: Saints Editorial.
Front End Developer: Victoria Duarte.
Head of Technology: Michael Balders Walter Flaat.
Interactive Architect: Victoria Aiello.
Lead Back End Developer: Felipe Sacramento.
Lead Front End Developer: Daiane Oliveira.
Managing Director: Dimitra Georgakis.
Mobile Developer: Mariana Andrade.
Operations Director: Thiago Winkler.
Post Production Supervisor: Nathan Dharamshi.
Product Owner: Isabella Bof.
Project Director: Aline Bof.
Proofreader: Chloe Nadeau Marie-Luce St-Jean Mourad Bouaziz Tessa Wolvekamp.
Senior Communications Manager: Kristen McGuey.
Sr. Back End Developer: Juares Sipert.
Sr. Front End Developer: Michael Aliendro.
SVP Studio & Operations: Kristie Filipp.
SVP, Communications: Kate Dobrucki.
Tester: Rodrigo Lehnen.
UI Designer: Bruna Cardoso Slaviero.
UX/UI Leads: Joe Brown Kateryna Hrycak.
VP, Communications: Melanie Fatouros Richardson.
VP, Strategy: Kevin McHugh.
