Description
To celebrate Heineken turning 150 years old, the brand stayed away from the anniversary stereotype. It didn’t talk about its heritage and history. Instead, Heineken celebrated how it has been enjoyed around the world for 150 years, even if that means that we have been misspelled, misused or mistaken for a German beer since 1873.
That’s right. People all over the world have been constantly calling it "Hineken", "Haneken", or "Heneken", drinking it with a straw and so much more. But this doesn’t make any difference to the brand. What matters is that people are having a good time with it.
This professional campaign titled 'H150 Anniversary (case study)' was published in Italy, Netherlands, and United Kingdom in May, 2024. It was created for the brand: Heineken, by ad agencies: Boomerang Create, LePub Italy, and PRETTYBIRD. This Film and Print media campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 24 days ago by LLLLITL.
Credits
Brand: Heineken, Amsterdam.
Creative Agency: LePub, Milan.
Digital Agency: Boomerang, Amsterdam.
Production Company: PrettyBird, London.
Music and Sound Production Company: MassiveMusic, Amsterdam.
Global CEO LePub, CCO Publicis Worldwide: Bruno Bertelli.
Global CCO LePub: Cristiana Boccassini.
Chief Creative Officer: Mihnea Gheorghiu Milos Obradovic.
Creative Director: Corina Patraucean, Rainor Marinho, Sandra Bold.
Editor: Enrico Munarini.
Global Executive Creative Director: Andrey Tyukavkin, Eoin Sherry.
Groupe Strategy Director: James Moore.
Senior Art Director: Giulia Trimarchi Daniele Tesi.
Senior Copywriter: Gian Marco Panichelli Adina Cirstea.
Account Executive: Francesca Gatti.
Account Supervisor: Marta Dell'Adami.
Chief Production Officer: Francesca Zazzera.
Director of Comms Planning: Shane Roche.
Global Client Service Director: Paola Natellis.
Global Head of PR & Communications: Isabella Cecconi.
Group Account Director: Mirjana Slavkovic.
Head of Video Production: Anna Sica.
