The Idol

Agency: Uzina


Fernando Pessoa is an absolute icon in Portugal. Although he was only acknowledged as such after his death in 1935, at the age of just 47, nowadays he’s considered by many to be one of the greatest poets that ever lived. The American critic Harold Bloom, even places him in the 20th Century Western Literature canon, alongside names such as Shakespeare and Kafka.
However, besides being a poet, he was also a philosopher, playwright, essayist, translator, astrologer, advertising copywriter (he created the first brand signature for Coca-Cola in Portugal), inventor, business correspondent, literary critic, political commentator and — plot twist — screenwriter. Something that very few people knew until now.
Cut to 2021 where, almost 100 years later and for the first time in cinema history, one of his movies is taken into production. Based on the manuscript “Note for a thriller, or film”, 'The Idol' is the first film written by Fernando Pessoa and it was directed by Pedro Varela and entirely shot with a Samsung Galaxy S21.

This professional campaign titled 'The Idol' was published in Portugal in May, 2021. It was created for the brand: Samsung, by ad agency: Uzina. This Content medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 2 years ago.


Advertising Agency: Uzina, Lisbon, Portugal
Ceo: António Roquette
Ecd: Susana Albuquerque
Copywriter: Francisco Carvalho
Art Director: Micael Nunes
UX/UI Designer: Liliana Guilherme
Photographer: Luís Moreira
Post-production: Filipe Almeida
Art Finisher: Edoardo Trave
Client Service Director: Duarte Frade
Strategic Planner: António Ataíde
Account Executive: Fátima Mahomed
Account Executive: Beatriz Pinto
Production Company: Blanche Filmes
Film Director: Pedro Varela
Film Writer: Fernando Pessoa, Pedro Varela
DoP: Leandro Vaz Da Silva
Executive Producer: Pedro De Oliveira
Assistant Director: Dino Estrelinha
Music Composer: João Bruno Soeiro
Art Director: Nuno Gabriel De Mello
Editor: Ricardo Mesquita
Sound: Ricardo Sequeira
Sound Design & Mix: Elvis Veiguinha
Colorist: Paulo Inês
Visual Effects: Clan VFX


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