The Ideas Projector searched a direct response from the people in the streets. The opening fence surprised them and they could interact with it using their mobile phone. They could decide what business they would imagine instead of the closed fence, and the idea appeared immediately projected with their name personalized.
This professional campaign titled 'The ideas projector' was published in Spain in March, 2015. It was created for the brand: Deutsche Bank, by ad agency: FCB. This Outdoor medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 8 years ago.
Advertising Agency: FCB Spain, Madrid, Spain
Executive Creative Director: Pedro Soler
Creative Directors: Alfredo Vaz, Gerard Ribas
Art Directors: Giovanni Pandone, Pau Cunillera
Copywriter: Hector Fernandez
Producer: Luis Pérez
Proyections Production: Lightproject
Production: Proyecciones Ambient
Film director: Marc Colomines
Film Editor: Pablo Soler del Pozo
Sound Studio: Blackout
Sound: Fran Viedma
Account director: Olga Rodriguez
Head of Strategy: Manuel López