The hypnotic test drive, Youtube show.
Luca Campolunghi's hypnotic test drive: driving through a spinning Las Vegas roulette.
Becky Evans' hypnotic test drive: drifting across a limitless salt flat.
Jeremy Lynch's hypnotic test drive: flying beyond the clouds.
Victor Melida's hypnotic test drive: becoming his own cat.
Jessica Thön's hypnotic test drive: driving through the jungle and stopping to feel the car.
Daniel Abt's hypnotic test drive: becoming one with the car through impossible curves.
Description
How do you make people truly feel the thrill of driving a car that isn’t even drivable yet? That question sparked The Hypnotic Test Drive.
This first-of-its-kind experiment invited a group of content creators to "drive" the CUPRA Tindaya - a show car not yet designed for road use - using only their minds, in one-on-one hypnosis sessions guided by a professional hypnotherapist. Through these sessions, participants experienced the sensations of speed, control, and connection without ever leaving their seats. Each test drive was later visualized using AI, bringing to life what participants imagined and allowing audiences to experience the car through their minds.
Creators, including Becky Evans, Jeremy Lynch, Jessica Thön, Daniel Abt, Victor Melida, and Luca Campolunghi, shared their journeys across social platforms, while the full experiment lives on CUPRA’s YouTube channel.
This professional campaign titled 'The hypnotic test drive ' was published in Spain in March, 2026. It was created for the brand: Cupra, by ad agency: C14. This Content, Digital, and Film media campaign is related to the Automotive and Personal Transportation industry and contains 7 media assets. It was submitted about 2 hours ago.
Credits
Advertising Agency: 14 Agency, Barcelona, Spain.
Production company: VENI by Antiestático, Madrid, Spain.
Client contact: Patrick Sievers, Jordi Torrente, Alexandra Ferstl
Chief Creative Officer: José María Roca de Viñals.
Executive Creative Director: Isa Espona.
Global Business Director: Alexandra Lebrero
Creative Operations Director: Paula Méndez
Social Media Account Director: Paco Moreno
Creative Direction: Jenny López
Head of Social Media Strategy: Ester González
Social Media Strategist: Heidy Cava
Copywriting: Esther Carrasco, Álex Porras
Art Direction: Javier Gracia, Xavier Charques
Content Maker: Nacho Pradas
Account Executive: María Bosch
Community Management: Antonia Morales, Ela Praznik
Content Manager: Cristina Merino
Head of Production: Azahara Ramos
Producer: Flor Babouian
Video editing: VENI by Antiestático/Maya Michaud/Carlos Maldonado/Omar Pérez
