Cupra Ubisoft


Agencies: 14 Paris DDB Paris


CUPRA, the new emblem of sportiness, design, and automotive performance, is joining forces with Trackmania (Ubisoft/Nadéo), the world's most streamed racing game, to offer a whole new world to the millions of players in the community.

From 10 October, CUPRA, with its agency 14 Paris (DDB Group), is launching this partnership by unveiling NEO-CUPRA, the futuristic city specially designed for Trackmania.

CUPRA provided its racing expertise as a car manufacturer to design circuits for Trackmania. This is also a highly symbolic act for the brand, which is positioning itself as a content publisher in order to offer even more thrills and sensations to all motor racing enthusiasts.

True to its values of innovation and creativity, CUPRA has collaborated with a new generation of creators who are exploring new realms at the crossing points of art, entertainment, and technology: from cartographers to 3D designers, from art directors to music composers.

The creative force of these talented young people, inspired by CUPRA's new vision of sportsmanship and Trackmania's atypical approach, gave birth to the immersive and intense universe of NEO-CUPRA.

This professional campaign titled 'NEO-CUPRA' was published in France in October, 2022. It was created for the brands: Cupra and Ubisoft, by ad agencies: 14 Paris and DDB Paris. This Integrated medium campaign is related to the Gaming industry and contains 1 media asset. It was submitted over 1 year ago.


CUPRA France
Head of Marketing CUPRA France: Elise Remark
Head of Communication CUPRA France: Aïssata Diallo
Communication CUPRA France: Laurène Baroin

14 Paris (DDB Paris)
Managing director: Paul Ducré
Chief creative officer: Alexander Kalchev
Creative directors: Alexis Benbehe, Pierre Mathonat
Art directors: Kyle Sanderson, Shad Bharucha, Idriss Dabré
Agency supervisor: Julie Haslé
Account team: Maïté Pesche, Arnault Bernardin
Digital account director: Pierre-Antoine Kraimps
Digital art director : Flavien Lorie
Social media team: Paul Gosset, Manuela Church
Social media creative team: Laure Vareilles, Maxime Dagault, Natalia Garcia-Hederich
Strategic planner: Dominique Castellano
Music supervisor: Marine Cremer, Nicolas Bruneau
Music: M|O|O|N

Ubisoft brand partnerships: Bastien Revel et Armand Cointe
Ubisoft brand management : Alexandre Guenounou et Lisa Trott
Ubisoft communication : Jérémy Louis

Nadéo : Adrienne Pechere et Omar Benabdallah

Cinematic Artist: Max Kahle (MCYC-Productions)
3D Environment Artist: Florian "Florenzius" Gierth
Skin artist: Antony "Antoskins" Pinel


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