ADVERTISING

Cupra

Another Way

Agency: Droga5

Description

Droga5 London has launched a new corporate and visual identity for CUPRA, the new high-performance car division of SEAT Group, that challenges the conventions of design in the car category. The identity is part of the new brand platform ‘Another Way’ and provides CUPRA with an unexpected modular visual language that shows both the car and driver, quite literally, from a different perspective. The new identity moves away from the visual conventions of performance car advertising, which tend to focus on the same angles, generic empty road locations and rarely feature drivers. Instead, it shows people and places in bespoke boxed-out modules and gives them the same prominence as the car itself - putting the car into real-world context.

This professional campaign titled 'Another Way' was published in United Kingdom in January, 2021. It was created for the brand: Cupra, by ad agency: Droga5. This Design medium campaign is related to the Automotive industry and contains 7 media assets. It was submitted over 1 year ago.

Credits

Advertising Agency: Droga5, London, UK
Creative Director: Chris Chapman
Art Director: Matteo Alibiso
Designer: Matteo Alibiso, Stephen Taylor, Michal Landa, Oli East
Account Director: Tom Elias, Jen Knox
Studio Director: Tim Larke
Agency Producer: Monika Andexlinger
CG Agency: Wellcom
Photographer: Piczo

ADVERTISING

iStock Essentials

Close-up Goat Opens Mouth And Sc...

Artist: Yazovskikh

iStock Signature

Portrait of a happy farm worker ...

Artist: alvarez

iStock Signature

Two wild Galloway goats

Artist: JohnFScott

iStock Essentials

Little White Goat with Big Ears ...

Artist: Yazovskikh

iStock Signature

A flock of sheep

Artist: ridvan_celik

iStock Essentials

Baby Goat Playing and Bleating

Artist: bluntr

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.