With agriculture being the mainstay of the Indian economy, the government has allowed farmers to begin their harvesting and seeding activities with several norms being relaxed to a large extent to strengthen this foundational sector. This then becomes a focal point of possible resurgence of danger and the farmer community must safeguard themselves in order to protect the people of their land. Tata Wiron, a brand of Global Wires India, one of India’s largest wires manufacturers in the world, set the boundaries of safety with Wise Little Birds, a digital film, conceptualised by Wunderman Thompson, South Asia, aimed at boosting community awareness amongst the farmers of the nation. A 2D animation film, made in Hindi and English, Wise Little Birds conveys a serious message through simple and positive light heartedness.
This professional campaign titled 'Wise Little Birds' was published in India in May, 2020. It was created for the brand: Tata Wiron, by ad agency: Wunderman Thompson. This Film medium campaign is related to the Industrial, Agriculture industry and contains 1 media asset. It was submitted over 3 years ago.
Advertising Agency: Wunderman Thompson, South Asia
Sr. VP & Managing Partner: Vijay Jacob Parakkal
Chief Creative Officer: Senthil Kumar
ECD & VP: Arjun Mukherjee
Creative Director / Copy: Ananyo Banerjee
Client Services Director: Sreeparna Gupta
Production house: Little Lamb Films
Director & Editor: Nobin Dutta
Animation & CG: Infinity Post
Music: Mayukh Mainak
Executive Producer: Monalisa Mukherji
Producer: Avishek Ghosh