Behind the scenes of the production.
They bit the bullet, ripped off the bandage, and broke up with the conventions of the auto industry. Finally Polestar is free to dive in with both feet and follow their ambitions, unfettered by tradition, unhindered by legacy. This is the film launching Polestar into the future, going all electric. A giant leap in automotive technology. A film produced by Filmic Art together with Forsman & Bodenfors for Polestar.
The story is told in a letter written to the car industry, with a goodbye to the fossile engine and welcoming the all new electric car. Polestar will never again build a fossile engine – That’s the message of “Moving on”. The launch is happening on Valentines day and is communicated through a massive worldwide campaign. It’s time to show the world what the future looks like.
Filmic Art produced this film using a combination of filmed ink sequences combined with 3D animation. The work process had to be invented through rigorous research and development of mixing different fluids and ink. This was combined with different kind of mapping techniques, bringing it all back into 3D and digital compositing to get the finished result.
This professional campaign titled 'Time To Move On' was published on January 23, 2023. It was created for the brands: Polestar and Volvo, by ad agencies: Filmic Art and Forsman & Bodenfors. This Design, Experiential, and Film media campaign is related to the Automotive, Electronics, Technology, and Transport industries and contains 4 media assets. It was submitted about 1 year ago.
Advertising Agency: Forsman & Bodenfors, Gothenburg, Sweden
Production Company: Filmic Art, Stockholm, Sweden