The Hug of Home

Agency: Krow


Created by krow ‘The hug of home’, is ScS’s new brand campaign, focusing on the symbiotic relationship when you love your home and it feels like it loves you back. The beautifully shot 30” TV advert brings to life the emotions surrounding the feeling of coming home, the warmth from when you step in the front door onto the carpet to the figurative hug you receive from sitting down on the sofa.

This professional campaign titled 'The Hug of Home' was published in United Kingdom in February, 2023. It was created for the brand: ScS, by ad agency: Krow. This Film medium campaign is related to the House, Garden and Retail Services industries and contains 1 media asset. It was submitted 11 months ago.


Advertising Agency: Krow
Creative Director: Jo Jephcott
Planning Director: Phillip Bott-Hansson
Business Director: Emily Cliff
Account Director: Victoria Sayer
Head of TV / Agency Producer: Emma Rookledge
Production Company: Outsider
Director: Chris Balmond
Prd Co Producer: Joseph Taussig
Production Manager: Tom Martin
DoP/Cinematographer: Jean-Noel Mustonen
Production Designer: Chris Lightburn-Jones
Editor: Suzy Davis @Final Cut
Sound Designer: Graeme Elston / Owen Griffiths
Audio: Sightsound
Post-Production: The Post Office


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