When people think of Kentucky, they should think of Lexington, because Lexington represents the best of the Bluegrass State.
So says a new campaign by agency Cornett for longtime tourism partner VisitLEX that’s going big on a direct call to action for travelers in search of a convenient, affordable, and authentic getaway.
Take a look past the usual overcrowded, overhyped suspects and “Look at Lexington.”
The “Look at Lexington” campaign is VisitLEX’s most ambitious to date, an international breakout for the DMO known for outside-the-box earned media activations like Horse Kicks, Travel Reviews by Horses, Non-Fungible Thoroughbreds, The World’s First Plant Friendly Hotel, Neigh-SMR, and a Queen’s Gambit-inspired hotel suite.
Leveraging pandemic relief funds from the American Rescue Plan, VisitLEX is implementing their own recovery strategy by taking a more traditional approach ahead of the upcoming spring travel season. The goal? Boost tourism by spreading the word about the gorgeous landscape and unique attractions that make Lexington an alluring destination unlike any in the world.
Cornett produced video, OOH, digital display, social media, sponsored media, and a host of other assets to drive home the “Look at Lexington” call to action with stunning visuals and fun superlatives that position the city as “The coolest, Kentucky-est getaway.”
This professional campaign titled 'Look at Lexington' was published in United States in March, 2023. It was created for the brand: VisitLEX, by ad agency: CORNETT. This Integrated medium campaign is related to the Recreation, Leisure and Travel and Tourism industries and contains 1 media asset. It was submitted 11 months ago.
President: Mary Quinn Ramer
VP of Marketing: Leslie Miller
Director of Communications: Martina Barksdale
Director of Tourism: Erin Hilton
VP Director of Brand Strategy: Dave Walker
Account Executive: Natalie Wilks
Account Coordinator: Lauren McDowell
Executive Creative Director: Whit Hiler
Associate Creative Director: Jonathon Spalding
Associate Creative Director: Randy Steward
Associate Art Director: Sarah Vaughan
Sr. Copywriter: Coleman Larkin
Associate Copywriter: Matt Mesa
Digital Designer: Jacob McDaniel, Jr.
Director of Interactive Strategy: Peter Cook
Digital Producer: Daniel Boone
UI/Web Designer: Pierina Galvez
Data Analytics Specialist: Jonathan McLamb
VP Director of Brand Connections: Chris Finnegan
Integrated Media Specialist: Megan Dunbar
Integrated Media Associate: Emily Domer
Director of Social Strategy: Robert Baker
Content Strategy Manager: Caitlin Leiby
Content Creator: Eric Waters
Associate Content Creator: Ty Duckwyler
Production: Hook Interactive
Director & Executive Producer: Colin Doherty
Producer: Greta Pittard
Director of Photography: Damian Acevedo
Post Production: Arcade Edit
Editor: Laurel Metzler
Post Producer: Fanny Cruz
Color: Company 3
Talent: Elliot Young (Heyman Talent)