The Hopesearch

Agency: TBWA\MCR


For those suffering from suicidal thoughts, night can be the hardest time. It’s desolate. It’s dark. It can feel hopeless. And there’s nobody around to talk to. Friends and family are soundly asleep in bed.

No wonder between midnight and 4am is the time searches for suicide peak.

To launch PAPYRUS’s new 24/7 suicide helpline, HOPELINE247, we used stark night-time photography and a simple wordsearch. Lost in the Zs of sleep, are all the words of support a suicidal person may be looking for at this time.

This professional campaign titled 'The Hopesearch' was published on January 19, 2024. It was created for the brand: Papyrus, by ad agency: TBWA\MCR. This OOH Outdoor and Print media campaign is related to the Public Interest industry and contains 4 media assets. It was submitted 2 months ago.


Advertising Agency: TBWA\MCR
Art Director: Tom Holmes
Copywriter: Glenn Scholefield
ECDs: Lisa Nichols and Gary Fawcett
Photographer: John Allen
Head of Design: Daniel Bickerton
Account Director: Sara Hetherington
Senior Planner: Emily Adams

Indiana Farm Bu...


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.