Exams can be incredibly stressful for students. So in partnership with Papyrus, we created a set of bespoke exercise books for schools to give out to their pupils. Showing that whatever dark thoughts they might be having, Papyrus could help them through it.
This professional campaign titled 'Exercise Books' was published in United Kingdom in January, 2020. It was created for the brand: Papyrus, by ad agency: TBWA. This Direct medium campaign is related to the House, Garden, Office Equipment, and Public Interest, NGO industries and contains 4 media assets. It was submitted about 3 years ago by Mr: Jason Chadwick of TBWA\MCR.
Advertising Agency: TBWA\MCR, Manchester, United Kingdom of Great Britain and Northern Ireland
Art Director: Jason Chadwick
Copywriter: Sam Rutter
Executive Creative Director: Gary Fawcett
Executive Creative Director: Lisa Nichols