Suicide is the biggest killer of young people under 35, yet no one talks about it. Our campaign highlighted where this problem is most proliferate – on social media. Here these vulnerable people are putting on a brave face and hiding their true feelings.
This professional campaign titled 'Brave Face - Suicidal Status, Brave Face - Dying for Help...' was published in United Kingdom in December, 2016. It was created for the brand: Papyrus, by ad agency: TBWA. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted over 5 years ago.
Advertising Agency: TBWA, Manchester, UK
Executive Creative Directors: Gary Fawcett, Lisa Nichols
Art Director: Ant Harris
Copywriter: Zoe Harris
Photographer: Alex Telfer
Account Manager: Julia Buck
Planner: Rebecca Brett