Indiana Farm Bureau Insurance (IFBI) recently launched its new “We’re Good” campaign by AOR Young & Laramore, which kicked off with a regional spot during Super Bowl LVIII in local markets in Indiana.

The campaign highlights the simple, and sometimes surprising, insurance moments that everyday people experience, as well as the care and commitment of the team at IFBI, who are always there to provide their community with personalized plans and reliable, expert support.

Y&L leaned into the brand’s differentiator – its agents – and the five-star treatment they provide their clients by showcasing the deep understanding they have for not just insurance, but also of every life stage their clients experience.

Following its regional launch at the Super Bowl, the campaign will run across the state of Indiana with a focus on the greater Indianapolis area on broadcast and digital video including key sporting events like March Madness, Pacers, Colts and Indiana High School athletics.

This professional campaign titled 'We’re Good' was published in United States in February, 2024. It was created for the brand: Indiana Farm Bureau Insurance, by ad agency: Young & Laramore. This Integrated medium campaign is related to the Insurance industry and contains 3 media assets. It was submitted 2 months ago.


Client: Indiana Farm Bureau Insurance
Rick Kuster – Senior Vice President, Chief Marketing Officer
Kristen Gibson – Director, Advertising & Brand Strategy

Young & Laramore – Agency of Record
Tom Denari – President and CEO
Trevor Williams – Executive Creative Director
Bryan Judkins – Executive Creative Director
Dan Shearin – Creative Director
Ben Johnston – Sr. Art Director
Matt Waronker – Sr. Writer
Jackie Vidor – Executive Producer
Josh Gaal – Content Producer
Nick Prihoda – VP, Group Account Director
Grace Gibbons – Account Supervisor
Maddy Phipps – Associate Account Manager
Kari O’Neill – VP, Strategy
Mason Thomas – Consumer Insights Strategist
Emily Hartley – Media Supervisor
Leslie Kavanaugh – Senior Media Planner/Buyer

ArtClass – Production Company
Ryan Ebner – Director
Geno Imbriale – Managing Partner
Kat Garelli – Executive Producer
Logan Gilmore – Line Producer
Barry Parrell – DP
Chad Yaro – Production Designer
Romy Sandoval – Wardrobe Stylist

Lost Planet – Editorial House
Adam Parker – Editor
Gary Ward – Executive Producer
Carolina Padilla – Sr. Producer
A.J. Calomay – Assistant Editor
Taylre Jones – Colorist
Blackhole – Finishing

Earshot Audio Post – Sound Studio
Brice Bowman – Sound Engineer
Margaux Oliver – Studio Manager


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