Naloxone saves lives. It’s a drug that can reverse an opioid overdose and stop people dying. It’s free and legal to carry – yet few people do. So thousands in the UK still die from overdoses. This campaign sets out to change that, speaking to the people best placed to carry naloxone: people who use heroin. The poster campaign has been co-created with current and ex-heroin users who carry naloxone, and shares their unique reasons for carrying the drug.
This professional campaign titled 'The Hidden Lifesavers' was published in United Kingdom in April, 2021. It was created for the brand: Naloxone, by ad agency: Havas. This Outdoor medium campaign is related to the Health industry and contains 6 media assets. It was submitted over 1 year ago by Creative Director: Rob Jenkins of Havas Lynx.
Advertising Agency: Havas Lynx, Manchester, United Kingdom of Great Britain and Northern Ireland
Chief Creative Officer: Jon Chapman
Creative Director / Art Director: Rob Jenkins
Copywriter: Angus Prior
Copywriter: Dave Eyre
Photographer: Harry F Conway
Planner: Mel Daggett
Planner: Bethan Adamson
Account Director: Hannah Beasley
Account Manager: Frances Mclean
Poster Production And Installation: Jack Agency