ADVERTISING

Budweiser

Future Official Sponsor

Agency: VaynerMedia

Description

After the U.S. Women's National Soccer Team won the FIFA Women's World Cup in 2019, the biggest story wasn't their unprecedented fourth title. It was that female soccer players were being paid 19x less than their male counterparts. Equal pay became the biggest news story in the country. While many attributed the pay discrepancy to gender discrimination, Budweiser dug deeper and found it was also driven by a massive gap in sponsorship. The MLS, the men’s soccer league in America, had 24 official sponsors. The NWSL, the women’s league, had three. As one of those three sponsors, Budweiser wanted to drive change. But in order for Budweiser to help close the pay gap we had to address the sponsorship gap.

This professional campaign titled 'Future Official Sponsor' was published in United States in April, 2021. It was created for the brand: Budweiser, by ad agency: VaynerMedia. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 2 media assets. It was submitted about 1 year ago.

Credits

Advertising Agency: VaynerMedia, USA
Chief Executive Officer: Gary Vaynerchuk
Chief Creative Officer: Rob Lenois
Group Creative Director: Adam Lock
Chief Production Officer: Aaron Kovan
Creative Director: Todd Bradley
Creative Director: Harrison Barron
Associate Creative Director: Rami Levi
Art Director: Brittany Newman
Agency Editor: Cristina O'Connell
Executive Vice President: Nick Miaritis
VP / Group Account Director: Joe Leotta
Account Director: Lindsay Faulkner
Senior Account Executive: Donald Spampinato
Agency Producer: Joanne Joseph
Agency Producer: Katherine Penland
Agency Producer: Lauren Dinsdale
Executive Producer: Margaux Ravis
UX / UI Designer: Xuedi Chen
Account Executive: Ben Harwick
Senior Account Manager: Charles de Cabrol
Photographer: Emily Shur
Assistant Photographer: Zac Hahn
Producer: Jill Roy
Production Manager: Natalie Campbell
Grooming: Brittany Edmiston

ADVERTISING

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