Description
Nearly all fry lovers can agree that ketchup and french fries are the perfect pair.1 Though, fans have long struggled to enjoy their favorite duo while on-the-go – until now. Today, HEINZ – the global leader in condiments – announces an innovative solution: the HEINZ Dipper, a first-of-its-kind fry box with a built-in ketchup compartment engineered for dipping on-the-go. Born from a universal truth shared by fry and ketchup lovers, the patent-pending HEINZ Dipper marks a bold step in creative innovation. Starting today, the HEINZ Dipper will debut at participating restaurants and sports stadiums in eleven countries around the globe.
Whether balancing sauce packets on car dashboards or squeezing ketchup directly onto individual fries, fans have long struggled to enjoy their favorite pairing away from the table. In fact, 70 percent of ketchup and fry lovers have spilled ketchup when dipping on-the-go and 80 percent say they have considered skipping condiments altogether due to a lack of dip-friendly packaging options.2 The HEINZ Dipper directly tackles these pain points with a simple, intuitive and mess-free design that makes dipping effortless anywhere, anytime.
“After spotlighting the uncanny resemblance between fry boxes and our iconic HEINZ Keystone globally, we wanted to take the next bold step: redesigning the age-old fry box to work even harder for our HEINZ lovers everywhere,” says Nina Patel, Vice President, Global Heinz Brand at the Kraft Heinz Company. “As more eating occasions happen away from home in drive-thrus and on-the-go moments, the HEINZ Dipper is a fun and relevant way to innovate to meet fans where they are and strengthen our role in their everyday lives.”
Marking the most widespread global activation from the brand to date, the HEINZ Dipper will debut globally across eleven different countries including six cities within the U.S., and ten other countries including Canada, Mexico, Brazil, Germany, Italy, Portugal, Philippines, Thailand, China and Kuwait. Fans can visit participating locations to receive fries served in the new HEINZ Dipper container, while supplies last.
The HEINZ Dipper serves as a test for expanded distribution and long-term growth in the brand’s “Away from Home” channel. With a footprint across eleven markets around the world, the launch marks a milestone in the brand’s growing global footprint – as HEINZ seeks to expand its reach while reinforcing fans’ irrational love for its unmistakably rich sauce.
This professional campaign titled 'The HEINZ Dipper' was published in Canada in January, 2026. It was created for the brand: Heinz, by ad agency: Rethink. This Film and Integrated media campaign is related to the Food industry and contains 2 media assets. It was submitted 7 minutes ago.
Credits
Kraft Heinz (NA and Global)
Global Chief Growth Officer: Diana Frost
Chief Marketing Officer, North America: Todd Kaplan
Vice President, Global Heinz Brand: Nina Patel
Head of Global Heinz Brand Communications and Creativity: Megan Lang
Director of External Communications and PR, North American Brands: Jenna Thornton
Associate Director, Global Heinz Brand Communications and Creativity: Lourenco Arriaga
Associate Director, Brand Communications, Heinz: Jamie Mack
Senior Brand Manager, Heinz: Keenan White
Senior Brand Manager, Global Heinz Brand Communications and Creativity: Jacqueline Chao
Senior Brand Manager, Heinz: Jacqueline Salamack
Senior Manager, NA Brand PR and Media Relations, Heinz: Kate Mitchell
Head of Brand and Creativity, Kraft Heinz Canada: Brian Neumann
Lead, Brand and Creativity, HEINZ Canada: Brooke Morrison
Head of Inclusive Marketing, Kraft Heinz: Danielle Spikener
Senior Brand Manager, Inclusive Marketing, Kraft Heinz: Dominique Robinson
Rethink CA
Chief Creative Officer: Aaron Starkman
Chief Creative Officer: Mike Dubrick
Chief Strategy Officer: Sean McDonald
Executive Creative Director: Xavier Blais
Group Creative Director: Zachary Bautista
Group Creative Director: Geoff Baillie
Creative Director: Jacquelyn Parent
Creative Director: Luiz Faria
Art Director: Luiz Faria
Art Director: Loretta Lau
Art Director: Hayley Hinkley
Copywriter: Jacquelyn Parent
Strategist: Julian Morgan
Strategist: Emma Bayfield
Senior Producer, Broadcast: Tricia Lapidario
Associate Director of Integrated Production: Kate A. Spencer
Group Production Lead, Integrated: AJ Merrick
Group Business Lead: Adam Ball
Group Account Director: David Greisman
Group Account Director: Kai de Bruyn Kops
Account Director: Emily Anzarouth
Account Director: Linda Nguyen
Account Director: Hannah Casey
Account Supervisor: Ashlynn Labinaz
Account Manager: David Birer
Studio Manager: Todd Bennett
Studio Layout: Justin Chan
Studio Layout: Carl DeVouge
Proofreader: Davina Haisell
Zeno Group US
Head Foodie, Zeno US: Missy Maher
Executive Vice President, Brand: Jamie Dammrich
Vice President, Brand: Bri Shanley
Senior Account Supervisor, Brand: Bethany Roth
Account Supervisor, Earned Media: Veronica Smith
Senior Account Executive, Brand: Lulu Saias
Account Executive, Brand: Kaylee Braasch
Zeno Group Canada
Vice President: David Dwyer
Vice President: Brock McLaughlin
Account Director: Emma Keane
Account Manager: Ethan Gallagher
Senior Account Executive: Linda Hoang
Senior Account Executive: Claire Tam
Account Executive: Noor Masud
Photographers and Team
Photographers and Directors: Suech and Beck
Executive Producer: Lindsey Rebeiro
Food Stylist: David Grenier
Prop Stylist: Dani Reynolds
Post Production: R+D Post
Online: Hardave Grewal
Post Production Supervisor: Shannon Ing
Senior Post Production Supervisor: Tyler Erdelac
Digital Associate Creative Director: Alex Fleming
Digital Designer: Dustin Gamble
CGI Production Company: Black Madre
Creative Director: André Maciel
Executive Director: Tina Castro
Executive Account: Camila Holzmann
Planning: Le Alves
Planning: Beatriz Perrote
Planning: Tommy Martins
Head of Production: Laryssa Andrade
Production: Felipe Ribs
Head of Art: Igor RAS
CGI Artist: Mazola Rímoli
Audio and Music: R+D Post
Post Production Supervisor: Shannon Ing
