Burger King's goal was to reach an younger audience, one that is unaware of it's distinct flame grilled motto. How do you get to this digital native audience if not during Summer? The time where instead of eating flame grilled burgers most of teenager end up getting their own body grilled.
This student campaign titled 'The Grill Swap' was published in Portugal in March, 2018. It was created for the brand: Burger King, by ad school: FLAG. This Digital medium campaign is related to the Food industry and contains 2 media assets. It was submitted about 4 years ago.
Advertising School: Flag, Lisbon, Portugal
Art Director: João Araújo
Copywriter: Francisco Machado