Champions League Match Report

Agency: McCann


Xbox is revealing the moves behind one of the world’s biggest football matches.
Following last week’s drama-filled match, which saw Juventus knocked out of the Champions League by Real Madrid, McCann London created a unique match report for Xbox to teach readers how to recreate the highlights on its iconic controller.
The match report, published in the London Evening Standard’s sports section, translated the players’ moves into the corresponding Xbox combinations. Shots became Bs, passes As, and so on; meaning football fans can instantly recreate the moves from the game on their console at home, helping them to become better at the game.

This professional campaign titled 'Champions League Match Report' was published in United Kingdom in April, 2018. It was created for the brand: Xbox, by ad agency: McCann. This Print medium campaign is related to the Gaming industry and contains 2 media assets. It was submitted about 6 years ago.


Advertising Agency: McCann, London, UK


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