Description
Scalex is an annual collecting and modeling event with a social focus, where the proceeds go to the Fundación Santiago Corazón, an entity that seeks to help children with heart problems.
In this campaign we wanted to connect the rational of the event and the emotional of the objective, literalizing that the world fits in our hands and we can help.
This professional campaign titled 'The Greatness of the Small' was published in Colombia in April, 2025. It was created for the brand: Scalex, by ad agency: Melborp. This Design and Print media campaign is related to the Recreation, Leisure and Toys industries and contains 5 media assets. It was submitted 6 months ago.
Credits
Agency: Melborp
General Director: Santiago Mesa
Creative Directors: Andrés Niño, Camilo Arroyave
Copywriter: Edwin Atehortúa
Art Directors: Santiago Marsiglia, Mauricio Parra
Strategist: Simmon Ayala
