When you’re so tasty and healthy that people call you “The Don’t Hold Back Snack,” everybody wants you. Pretty sweet.
Craving a snack? Knock yourself out! Wonderful Pistachios are tasty and healthy – that’s why they’re called “The Don’t Hold Back Snack.”
Talk about getting tied up at work. Good thing he has his favorite snack, Wonderful Pistachios.
When your stomach starts talking to you, reach for Wonderful Pistachios, The Don't Hold Back Snack. Or see if there’s a guy in there.
Description
Wonderful Pistachios is turning up the flavor and the fun with its newest marketing campaign, “The Don’t Hold Back Snack™.” Designed to fuel excitement and drive demand in anticipation of a record-setting California pistachio harvest this fall, the campaign features a simple and cheeky message: Wonderful Pistachios is the craveable snack that’s too good to be “good” for you.
Through five new advertising spots directed by Harold Einstein and a bold, nine-market out-of-home blitz, The Don’t Hold Back Snack is a fully-integrated, 360-degree campaign that reminds consumers why this powerhouse nut continues to dominate snack aisles, produce sections, and viral recipes on social media. From its bold flavors and interactive eating experience to its status as one of the highest-protein snack nuts, the campaign gives consumers permission to not hold back when it comes to snacking.
This professional campaign titled 'The Don't Hold Back Snack' was published in United States in May, 2025. It was created for the brand: Wonderful Pistachios, by ad agency: Wonderful Agency. This 360°, Digital, and Integrated media campaign is related to the Confectionery, Snacks and Food industries and contains 4 media assets. It was submitted 6 months ago.
Credits
Advertising Agency: Wonderful Agency, Los Angeles, California
President: Michael Perdigao
Chief Creative Officer: Bobby Pearce
Senior Vice President, Account Services: Lori Hobson
Account Director: Madeleine Grey
Executive Creative Director: Steve Yee
GCD/Copywriter: Alan Snider
GCD/Art Director: Shaun Wright
Sr. Copywriter: Susan Graves
Global Director of Integrated Production: Tanya Lesieur
Project Manager: Reama Zubaydi
Production Coordinator: Allison Bova
Production Company: dummy., Los Angeles, California
Director: Harold Einstein
Director of Photography: Glynn Speeckaert
Production Designer: Patrick Lumb
Producer: Michael Kanter
