The Grassroots Academy

Agency: The Elephant Room


Samsung UK has partnered with The Elephant Room to devise a major new grassroots football campaign that will empower Sunday league teams to become champions of creativity and tech.
The Grassroots Academy will provide local community support for local teams by helping five clubs to learn vital creative and digital skills through Samsung technology, elevating their clubs’ brand and content, amplified through Samsung channels.

Grassroots football beats at the hearts of communities all over the country. But it's in trouble.
More than 5,000 grassroots football clubs will cease to exist as a result of the COVID-19 pandemic, a new report has warned. The study found that 96% of clubs in the UK have seen a reduction in income in the last year.* There are 43,000 active clubs in the UK and, according to the research, 12% say closure is inevitable.

Clubs need help to thrive and so Samsung is working with the London based agency to empower clubs everywhere to raise their game through creativity and Samsung technology. To win likes, fans and followers.

This professional campaign titled 'The Grassroots Academy' was published in United Kingdom in July, 2022. It was created for the brand: Samsung, by ad agency: The Elephant Room. This Integrated medium campaign is related to the Electronics, Technology and Sports industries and contains 1 media asset. It was submitted over 1 year ago.


Client - Samsung UK
Agency - The Elephant Room
Creative Directors - Nina Taylor & Jenai Kemal
Creatives - Luca Corteggiano, Clare D’Andrea, Johnny Cooke
Client Partner - Amelia Blashill
Managing Director - Dan Saxby
Head of strategy - Matt Bamford‑Bowes
Head of Design - Khutina Griffiths
Creative Producer - Benj Opoku
Production Company - Great Coat
Director - Sau Ali
Exec Producer / MD - Simon Oxley
Exec Producer / Head of Production - Sandra Spethmann
Exec Producer - Micheal Newton
Exec Producer - Chris Montego / Zero Formation
Exec Producer - Ebenezer Thompson / Zero Formation
Exec Producer - Ose Egbejale / Zero Formation
Production Company Producer - Dayo Moshood
Director of Photography - Louis Brennan
VFX - Lee Delves
Editor - Sau Ali
Colourist - Daniela Rotaru/ Glassworks
Sound Company - Bubble TV
Sound Post Producer - Alison Wendt
Sound Design & Mix - Chris Southwell


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