The new Sam Adams Wicked stays true to the Sam Adams brand while bringing fresh personality to the category. The packaging introduces a broader, more playful color palette reflective of the craft IPA shelves on which it competes, and the typography lends an “unapologetically Boston” cheekiness to balance the legacy of the brand. Perhaps most importantly, the design system lays the foundation for further Wicked brand extensions.
This professional campaign titled 'Wicked! ' was published in United States in November, 2021. It was created for the brand: Samuel Adams, by ad agency: Moxie Sozo. This Design and Outdoor media campaign is related to the Alcoholic Drinks industry and contains 5 media assets. It was submitted over 1 year ago by Director of Marketing : Stephanie Danielson of Moxie Sozo.
Branding Agency: Moxie Sozo, Boulder, CO USA