Daily Affurmations


GIPHY has teamed up with dog-fluencers @tinkerbellethedog, @djangothegent, @puppynamedcharlie, @bubalahpoochie, and @dogwithsign as well as a cast of employee-owned dogs to launch Daily Affurmations — a series of 84 emotionally affirming GIPHY Clips to combat doom scrolling with tail-wagging messages of positivity and self-care.

These GIPHY Clips (GIFs with sounds) introduce the inner voice of pups to shower users with unconditional love and affection, providing 84 new ways to send the proverbial slobbery kiss from man’s best friend that we all need sometimes.

Daily Affurmations is the latest effort in GIPHY’s mission to animate the world. Through this activation as well as past ones such as GIPHY Cares, Frame by Frame, and more… GIPHY is always looking for creative ways to leverage the GIF in a way that brings positivity to the Internet.

This professional campaign titled 'Daily Affurmations' was published in United States in June, 2023. It was created for the brand: Giphy, . This Integrated medium campaign is related to the Electronics, Technology industry and contains 6 media assets. It was submitted 3 months ago.


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