UNWFP wants to change the fact that we waste almost 1/3 of all the food we buy. The solution? To incorporate small habits into our daily lives to achive great changes all together. However, our behaviors are more automated than ever. An example of this is the hundreds of terms and conditions that we accept every day without even reading them. That's why we launch EQUAL TERMS. A campaign in which we take advantage of this behaviour to raise awareness about waste and thus help rebalance the waste-starvation.
This student campaign titled 'Equal Terms' was published in Spain in July, 2020. It was created for the brand: UNWFP, by ad school: Universidad de Alicante. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted over 3 years ago by Sergio Gil Mora.
Advertising School: Universidad de Alicante