The Gentleman Society

Agency: Exhibition Collectif


The era of the traditional gentleman is evolving. Givenchy Beauty proudly introduces The Gentleman Society, a groundbreaking brand platform that transcends norms, shaping a new narrative for today's modern gentleman.

This ambitious global territory is set to redefine the essence, behavior, and values of the contemporary gentleman. Givenchy Beauty, long synonymous with elegance and sophistication, presents The Gentleman Society with a multifaceted approach that encompasses fragrance and beauty visuals, print materials shot by Exhibition Collectif, and more, positioning Givenchy Beauty as a prominent player in the cultural sphere.

At its core, The Gentleman Society offers an immersive and innovative platform for exchange and creation. A distinctive universe is brought to life, featuring powerful codes and a unique territory. This venture is a society, deeply engaging Gen Z while promoting the exploration of new values and experiences.

A central element of The Gentleman Society is the "Givenchy Conversations" podcast series. Collaborating with international talents, these podcasts explore their passion and perspectives on the evolving concept of a gentleman. With journalist Pierre M'Pelé - also known as Pam Boy - invites artists and creators to open up about their passions, inspirations, and their vision of masculinity. A means to promote the release of the new Gentleman Society men's fragrance, but also to captivate the new generations of consumers who are fond of podcasts. The episodes give a voice to English artist Benjamin Clementine, perfumers Maïa Lernout and Karine Dubreuil, French dancer Jikamanu, American producer Mad Keys, and US skateboarder Evon Martinez.

This professional campaign titled 'The Gentleman Society' was published in France in December, 2023. It was created for the brand: Givenchy, by ad agency: Exhibition Collectif. This Integrated medium campaign is related to the Fashion industry and contains 6 media assets. It was submitted 4 months ago.


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