The Gamers Sauce

Schools: Miami Ad School Europe JVM Academy


Background: Farming Simulator is one of the best-selling games in Europe and also one of the most popular on Twitch.

Insight: After hours of screen time gamers seek a way to relax without turning off the computer. And what ASMR is to the ears, Farming Simulator is to the exhausted gamer's soul.

Idea: We create the first ever Heinz Sauce made out of digital ingredients only.
What is harvested online gets produced in real life.

This student campaign titled 'The Gamers Sauce' was published in Germany in March, 2023. It was created for the brand: Heinz, by ad schools: JVM Academy and Miami Ad School Europe. This Digital and Integrated media campaign is related to the Confectionery, Snacks, Gaming, and Industrial, Agriculture industries and contains 5 media assets. It was submitted about 1 year ago by Luca Priestersbach of Miami Ad School Europe.


Team: Luca Priestersbach, Ali Kneer, Marc Huenerwadel


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