The Futurists
Description
As Canadians look ahead to 2026 and rethink what progress really means, Wealthsimple is launching its new national brand campaign, “The Futurists,” which debuted December 26. Shot in a documentary style inspired by How To With John Wilson—with Wilson himself voicing the hero spot, the series spotlights real Canadians and their visions for the future.
Grounded in candid storytelling, the campaign reflects key themes from Wealthsimple’s research on modern investors - security, uncertainty, optimism, confidence and the future.
That perspective sits at the heart of The Futurists. Rather than polished finance archetypes, the work captures people in all their complexities, their confidence, preparation instincts, big dreams, and everyday contradictions. It’s a human-first approach that mirrors how people actually think about the future today, and one that reflects Wealthsimple’s belief that better financial tools should meet people where they are.
This professional campaign titled 'The Futurists' was published in Canada in January, 2026. It was created for the brand: Wealthsimple, . This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted about 2 hours ago.
