Description
Under the title “Rasta in Upper Egypt,” our team aimed to highlight this concept visually through an interactive and fully executable approach.
We began by participating with a partition at a major event such as Cairo Fashion Week, then continued the experience in our own way as a mobile service reaching people in Upper Egypt.
The goal was to create a genuine experience and see smiles on faces, and we hope you enjoy both the idea and its execution.
This student campaign titled 'rasta x الصعيد' was published in Egypt in January, 2026. It was created for the brand: Campaign, by ad school: The Higher Institute Of Applied Arts. This Design and Digital media campaign is related to the Beauty industry and contains 4 media assets. It was submitted 2 days ago by grahic design student: malak eloukhy of the higher institute of applied arts.
Credits
design by :malak eltoukhy
yomna ahmed
hager abdelbary
nourhan rady
under supervision of : dr eman salah
