The Future of Your Children?

Agency: Publicis Groupe Israel


The insight: women who live in a violent relationship often think about the future of their children.

This insight was the base to this campaign for NAAMAT, an organization that is a part of Israel’s workers union, that creates shelters for women in danger all over the country.
The Idea: You can plan who will take care of your kids or you can plan how you can get out of a violent relationship

This professional campaign titled 'The Future of Your Children?' was published in Israel in November, 2022. It was created for the brand: NAAMAT, by ad agency: Publicis Groupe Israel. This Integrated medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 1 year ago.


CEO: Shelly Shamir Keinan
Creative VP: Igal Ezra
Creative team: Paul Pashkovsky, Adi Ziv
Account VP: Sandra Gitter
Account team: Hen Kopel, Adriana Mesia
Production team: Iris Yisraeli, Orly Vilensky, Bar Amit
Strategy VP: Hadas Dublin
Production: Babushka Productions
Director: Dovev Alperson


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.