The insight: women who live in a violent relationship often think about the future of their children.
This insight was the base to this campaign for NAAMAT, an organization that is a part of Israel’s workers union, that creates shelters for women in danger all over the country.
The Idea: You can plan who will take care of your kids or you can plan how you can get out of a violent relationship
This professional campaign titled 'The Future of Your Children?' was published in Israel in November, 2022. It was created for the brand: NAAMAT, by ad agency: Publicis Groupe Israel. This Integrated medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 1 year ago.
CEO: Shelly Shamir Keinan
Creative VP: Igal Ezra
Creative team: Paul Pashkovsky, Adi Ziv
Account VP: Sandra Gitter
Account team: Hen Kopel, Adriana Mesia
Production team: Iris Yisraeli, Orly Vilensky, Bar Amit
Strategy VP: Hadas Dublin
Production: Babushka Productions
Director: Dovev Alperson