Of course the world of tomorrow will look different and become more and more tech-driven. But let’s be realistic: even in the future things will go wrong. Bad luck is inevitable. Futuristic robots will still suffer from errors, flying cars and lightsabers will break down. The future needs engineers to fix it (maybe even more than nowadays). That’s life.
Digital screens show examples of silly futuristic incidents and accidents. The main campaign target group consists of young professionals aged 18-25, working outside the tech industry, who might consider studying Engineering at the Amsterdam University. Reason for a playful approach, so a broad audience can relate to it.
This professional campaign titled 'The future needs engineers' was published in Netherlands in April, 2021. It was created for the brand: Amsterdam University of Applied Sciences, by ad agency: Joe Public. This Digital medium campaign is related to the Education industry and contains 3 media assets. It was submitted almost 3 years ago by Creative director: Ruben van Dijk of Joe Public.
Advertising Agency: Joe Public Amsterdam, Amsterdam, Netherlands