Swiss people work so hard and invest so much time into their work, that nearly no time is left to enjoy the beautiful things in life. They act, as if they have a second life where they can enjoy themselves later.
To launch the new Brand positioning of McDonald’s Switzerland "Enjoy the Now." we remind the Swiss of one simple but important fact.
This professional campaign titled 'The Frog' was published in Switzerland in June, 2017. It was created for the brand: McDonald's, by ad agency: TBWA. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted almost 6 years ago.
Advertising Agency: TBWA, Zürich, Switzerland
Creative Directors: Manuel Wenzel, Bruce Roberts
Art Director: Bettina Klossner
Production: Passion Pictures