Austria Tourism Board

The first Musical Advent Calendar

Agency: EventAffair


For the first time a musical Advent calendar has been realized in the famous Duomo square in Milan to show one of the finest Austrian tradition in a unique way. Thousands of people have attended the 24 shows in which every day a new window was open unveiling a new musician to get a real orchestra of 24 members to celebrate the Christmas Eve.

This professional campaign titled 'The first Musical Advent Calendar' was published in Italy in December, 2012. It was created for the brand: Austria Tourism Board, by ad agency: EventAffair. This Ambient medium campaign is related to the Transport industry and contains 1 media asset. It was submitted over 11 years ago.


Advertising Agency: EventAffair, Milan, Italy
Creative Director: Giuseppe Casella
Art Director: Sabine Vinci
Photographer: Matteo Paini


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