NoSki Instructor

In the new campaign from Austria Tourism and WIEN NORD Serviceplan, the "NoSki Instructor" welcomes all those seeking adventure and relaxation off the slopes. As part of a social media campaign, the charismatic actor and comedian Maximilian Ratzenböck steps into the non-ski shoes of the NoSki Instructor, offering plenty of tips and humor. In his "NoSki Lessons," he showcases everything the Austrian winter has to offer beyond skiing: together with his students, he goes snow hiking, ice bathing, enjoys culinary experiences, and even shares valuable tips for a restful night's sleep.

The "NoSki Lessons" are distributed as short snippets on TikTok and Instagram, as well as in 2-3 minute videos on a dedicated microsite. With a strong presence on social media, it gives the key winter tourism markets of Germany, Belgium, the Netherlands, and Poland a unique preview of the diverse winter in Austria, which offers far more than ski action.

The social media campaign featuring the "NoSki Instructor" blends seamlessly into the current winter campaign, "Discover the place you were made for," and specifically targets those who seek winter experiences beyond the traditional ski sports.

Christian Hellinger, Creative Director at WIEN NORD Serviceplan, says: “The many facets of winter in Austria are already fun to experience just by watching the iconic 'NoSki Instructor.' With his charming manner, he extends an irresistibly subtle invitation to all winter enthusiasts to come to Austria—whether with or without skis.”