Prime Video

The Final Briefing

Agency: Machine_


Season 1 of Citadel, Prime’s blockbuster spy series, was ending on 26 May 2023, so we wanted to send it off with a bang (until next season, that is). We wanted to create an experience that people would talk about, even once the show was done.

What better way to do that than by hosting a finale watch party? One which took its cues from the show and its world of spies. From how people gained entry, to the experiences they were exposed to inside the venue. We started by creating a decoy entrance that was a barbershop. To get access into what we coined The Citadel HQ (an abandoned warehouse we temporarily converted into spy agency headquarters), guests had to give our agents at the door a secret code and knock on the door in a certain way. Then once inside, the fun began.

This professional campaign titled 'The Final Briefing' was published in South Africa in May, 2023. It was created for the brand: Prime Video, by ad agency: Machine_. This Experiential medium campaign is related to the Media, Movies, and Recreation, Leisure industries and contains 1 media asset. It was submitted 2 months ago by Executive Creative Director: Jabulani Sigege of Machine_.


Advertising Agency: Machine_, Cape Town, South Africa
Managing Director: Robyn Campbell
Business Unit Director: Lauren Brabant
Account Director: Muneeb Davids
Account Manager: Sibulele Magqwaka
Traffic Manager: Rebaone Diseko
Executive Creative Director: Jabulani Sigege
Creative Group Head/Art Director: Roderick Laka
Senior Copywriter: Mahlatse Moetlo
Strategy Lead: Emily Shaw
Event Director: Ami Kotze
Event Director: Jaco Swanepoel
Project Manager: Janine Slingers
Project Manager: Amelia Baird
Operations Manager: Nombulelo Magqira
Videographer: Pieter Uys
Editor: Josh Swanepoel


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