Description
McDonald’s France, partner of Ligue 1 and a brand deeply rooted in French popular culture, and Kappa, a key reference in streetwear and sports lifestyle, today unveil a bold capsule collaboration celebrating the connection between field, style, and collective identity: the FC McDonald’s line.
More than just a nod to the world of sport, it embodies a shared vision: that of two brands shaping habits, breaking codes, and inspiring a new way of consuming: fashion, food, and collective culture.
This FC McDonald’s capsule pays tribute to the spirit of football in all its vibrancy: the love of the jersey and supporter culture, but also the street—where football becomes culture, attitude, and identity.
In this spirit, McDonald’s, together with its agencies DDB Paris and tms Paris, worked alongside Italian designers Kappa to create 4 jersey designs, 3 cap designs, and many other items: sweatshirt, scarves, socks, beanie, as well as an exclusive outfit designed specifically for McDonald’s crew members, turning the restaurants into one of the showcases of FC McDonald’s.
By mixing football’s visual codes with urban aesthetics and the brand’s inclusive spirit, McDonald’s France and Kappa also present a bold communication campaign, centered on the collective, making FC McDonald’s the club that unites all fans in France under a single emblem.
Alongside the launch of this collection, McDonald’s France is bringing back two iconic products: the McExtreme Original and Chicken Wings. Fan favorites, these two
items will be available throughout the campaign period and featured in Communication.
A global campaign to be found on TV, Print, Digital, and Social Media, starting August 26.
This professional campaign titled 'The FC McDonald’s line' was published in France in September, 2025. It was created for the brands: Kappa and McDonald's, by ad agency: DDB Paris. This Integrated medium campaign is related to the Fashion, Food, and Sports industries and contains 4 media assets. It was submitted 3 months ago.
Credits
Advertiser: McDonald’s France
Contacts: Jean-Guillaume Bertola, Clara Guitaut, Clémentine Teissedre Dalou, Enzo Hougard, Geoffrey Tournevache, Léonie Renaud
Partner: Kappa France
Contacts: Rémi Garnier, Rémy Valette
Agency: DDB Paris
Contacts: Paul Ducré, Mathieu Bliguet, Céline Male, Marine Letourneur, Maureen Leriche, Paola Battistini, Aliénor Champin
Chief Creative Officer: Alexander Kalchev
Creative Directors: Clara Noguier, Olivier Le Lostec
Art Directors: Calvin Peigne, Nicolas Pageaud, Cassandre Jouan
Copywriter: Léopold Cartier
Content Creator: Jordan Blondel, Éloi Vinet
Strategic Planning: Cédric Ledoux
Social Strategist: Antonin Crabié
Head of Influence: Yannick Leon
Press Relations Director: Anne-Marie Gibert
TV Production & Art Buying: Corinne Persch, Mary-Amely Le Bornec
Post-production: Sylvie Dumas
Print Production & Retouching: Julie Pacton, Sarah Meunier
Agency: tms Paris
Contacts: Caroline Radat, Raphaël Rodrigues, Waël Azzam, Anh Kim Bui
Production: Hamlet
Directors: Julien & Quentin
Executive Production: Shot in Mars
Producer: Clément Martorell
Director of Photography: Édouard Le Grelle
Photographer: Manu Fauque
Colorist: Arthur Paux
Post-production Manager: Léa Torok
Sound Production
Sound Studio: Studio 5
Music Supervision: Marine Cremer, Cédric Boit, Clément Reynaud, Josselin Tange
