These days we are fed with so much information that it’s almost impossible to know what’s true and what’s fake. One thing that we do know to be true is that since 1957, the Whopper is the first original signature burger. So to teach people to notice the difference between real and fake - we challenged our customers to identify Fake Whoppers and report them!
This student campaign titled 'The Fake Whopper' was published in Sweden in April, 2020. It was created for the brand: Burger King, by ad school: Berghs School Of Communication. This Experiential medium campaign is related to the Food industry and contains 1 media asset. It was submitted almost 3 years ago by Copywriter: Ulf Paulsrud-Sirbäck.
Advertising School: Berghs School of Communication, Stockholm, Sweden
Copywriter: Ludwig Bornholm
Copywriter: Ulf Paulsrud-Sirbäck
Art Director: Alexander Elmfeldt Rönnmark