Time to listen to your T-shirt
Over the past few years T-shirts of iconic metal bands such as AC/DC, Iron Maiden and Mötorhead have become popular fashion items for anyone but metal heads. Belgian radio station, Studio Brussel decided to play on this fact to draw a bigger crowd to its annual metal special called, The Loudest List (De Zwaarste Lijst in Dutch). The call to action of the campaign is simple: time to listen to your T-shirt.
This professional campaign titled 'Time to listen to your T-shirt' was published in Belgium in April, 2020. It was created for the brand: Studio Brussels, . This Integrated medium campaign is related to the Media industry and contains 8 media assets. It was submitted over 2 years ago.
Advertising Agency: Mutant, Belgium
Agency website: http://www.mutant.be
Creative Director: Odin Saillé
Art Director: Johan Van Oeckel
Copywriter: Olaf Meuleman
Account: Sophie M'Sallem
Published: April, 2020