The fable of the melon

Agency: KIDS


According to the WHO, age is the third cause of discrimination, together with racism and sexism. Wrinkles are also a feature that defines a Santa Claus melon. Their shape and depth are synonymous with being ripe and sweet. With people the same thing happens, wrinkles means experience and maturity. So this year we wanted to send a message out to the world with a fable: Let's look underneath wrinkles.

This professional campaign titled 'The fable of the melon' was published in Spain in June, 2021. It was created for the brand: Bruñó, by ad agency: KIDS. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted almost 3 years ago by CD: Willy Roda of Kids Advertainment.


Advertising Agency: Kids, Valencia, Spain

Parti Animaliste


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