Description
On September 21st, during Spring Day, we positioned a specially crafted car at the heart of Bosques de Palermo, located in Buenos Aires, Argentina. This spot holds significance as it traditionally serves as a gathering point for teenagers celebrating Student Day, a holiday dedicated to educational institutions.
The unique aspect of this car was its bouncing motion, reminiscent of the typical sexual activities of teenagers in Bosques de Palermo during this particular date and location. Fully adorned with branding from Sex Education Season S4, the media placement was particularly fitting, coinciding with the launch of the last season of the series.
This professional campaign titled 'The F***ing Car' was published in Argentina in May, 2024. It was created for the brand: Netflix, by ad agency: Media.monks. This Ambient, Experiential, and OOH Outdoor media campaign is related to the TV and Streaming Promos industry and contains 2 media assets. It was submitted over 1 year ago.
Credits
CEO: Bruno Lambertini
ECD: Pablo Vitale, Agustin Castellani
GCD: Alberto Ezequiel Fernández
Sr Creatives: Francisco Arnaudin Garcia, Joao Oliveira, Somolo Salvador Silvestre
Head of Design: Victor Castañeda
Sr Designer: Ignacio Giardino
Creative AV Developer: Lisandro Suarez Poch
Head of Client: Lala Fernández
Title Manager: Facundo Mele
Client: Martina Johansen, Mateo Valentin, Ana Clara Ortíz, Fede Gozaini
Production Company: Corinthian
