The Eternal Price

Agency: X3M Ideas


The price for salvation, as understood in Christian theology, refers to the ultimate sacrifice of Christ for humanity. HFM is a trading platform that offers traders an opportunity to trade CFDs (Contract for Differences), which are financial instruments that allow traders speculate on the price movements of various underlying assets.

Now, both CFDs and Salvation have one thing in common, a price. While CFDs vary based on economic factors, Salvation is always constant.

To get our audience to appreciate the eternal price paid for salvation, we used trade graphs to illustrate key elements of Easter like the tomb, the cross, and the crown of thorns, depicting the sacrifice of Christ vis-a-vis some trade commodities on our platform.

This professional campaign titled 'The Eternal Price' was published in Nigeria in April, 2023. It was created for the brand: HFM, by ad agency: X3M Ideas. This Digital medium campaign is related to the Finance industry and contains 3 media assets. It was submitted 4 months ago by Art Director: Sheu Sodiq of X3m ideas.


Advertising Agency: X3M Ideas, Lagos, Nigeria

Chief Creative Officer: Steve Babaeko

Executive Creative Director: Mike Miller

Creative Director: Anthony Wolve

Deputy Creative Directors: Oladunni Williams, Kelechi Uduma

Head of Art: Samuel Oluwagbemi

Team Leads: Chinwe Onuoha, Lai Pishon Boboye

Art Directors: Moses Afenikhena, Olaoluwa Adeoye, Olumide Alabi, Zeloyi Chinye

Copywriters: Damilola Ogunlola, Okiki Oyebamiji

Brand Managers: Ebere Nwakozor, Moji Alade


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